THE STORY BEHIND SHOPATPASTURE.COM!
From the Founder, Princess:
My love for fashion goes way back (maybe even from the womb), but it really clicked in high school —my first year without uniforms (IYKYK). I was surrounded by the coolest girls ever!! They were (and still are!) total fashion icons in my eyes. I wanted to fit in while somehow still being unique. So naturallyyyy my highschool brain deduced that to keep my closet ~fresh~ I needed to start buying something new every. single. day.
Back then every idea seemed like a great idea.
That pressure came with me to college, where I choose to reside on the hamster wheel of chasing trends. I loved fashion, but it stopped being fun. I wasn’t shopping for joy anymore; I was shopping just to keep up. My closet was overflowing, yet none of it felt like me.
I started to realize that confidence does not come from keeping up with everyone else; it comes from resting in who I already was.
That shift in perspective is what inspired me to start Pasture. Psalm 23 describes the Good Shepherd leading His sheep to green pastures and beside still waters to restore their souls. That picture became the heart behind Pasture — a reminder that fashion can feel simple, peaceful, and completely you.